In today’s digital-first world, a Realtor’s online reputation is more than just a reflection of past performance—it’s a powerful driver of future success. According to recent data, 78% of homebuyers and sellers consider Google reviews essential when selecting a real estate agent, and 83% avoid agents with ratings below four stars. Moreover, a one-star increase in ratings can boost client acquisition by 5%–8%. With 65% of property owners and renters relying on Google reviews for property decisions, it’s clear that a strong online reputation is crucial for attracting and retaining clients. Investing in reputation management not only enhances trust but also drives client retention and business growth.”